Coventry University Enterprises Ltd (CUE)


Coventry University Enterprises Ltd (CUE Ltd) was established in 1989 as Coventry University’s (CU) trading arm. Since then has generated a significant portfolio of business support / outreach activity at national, regional and sub-regional level and across national borders. The CUE staff is focused on strengthening industrial academic relations and business development activities: These activities support CU’s eight multidisciplinary Applied Research Centres and 5 sector focused Applied Research Institutes. The Applied Research activities of the University provide academic underpinning to CUE’s outreach support. CUE Ltd has delivered programmes aimed directly at SMEs at regional and sub-regional level in the East Midlands, West Midlands, South East and South West of England under contract to Regional Development Agencies, Local Authorities, National Government Departments / Ministries and the European Commission. At any one time CUE is delivering sixty plus public and private funded programmes. The Applied Research Centre in Sustainable Development (SURGE) works on bringing the social and economic aspects of regeneration together. As an integral part of SURGE, the functions of the Motor Industry Observatory (MIO),which is run by the group, are to observe, analyse, comment and publish on developments in the automotive industry in the UK and overseas in recent years, and to assess future potential developments.


Key Personnel


  • Steve Shorthouse

    Steve is the Assistant Director. He currently reading for a PhD focusing on the creation of successful knowledge based international partnerships. He is also looking at the further development of the CUE New product implementation processes – Innov8GateTm and SMEInnov8GateTM. Former manager of Midlands Innovation Relay Centre and responsible for its strategic direction. Lead bid writer for the integrated services proposal which combines EIC, IRC under CIP. FP experience dating back to FP4.


  • David Morris

    David Morris is currently Professor of Business Development at Coventry University. In 1990 Professor Morris became the Founding Dean of Coventry Business School, a post he held until 2005 before becoming Director of Higher Education Development at Coventry University. During that time he worked with Cable and Wireless to develop the pioneering Cable and Wireless Virtual Academy which delivers online postgraduate management programmes to the present and future leaders of the telecommunications industry worldwide, especially in developing countries. He was also Director of the EU project to found a postgraduate business school in Samarkand, Uzbekistan which is now a successful flagship department of a major university. Professor Morris also founded the Motor Industry Observatory which undertakes independent strategic analysis of the automotive industry worldwide. The MIO has been consulted by many major industry players and provides informed comment to the media. He has appeared frequently on television giving expert opinion on global auto industry developments.


  • Eleni Anoyrkati

    Eleni is joined CUE in 2004 and she is specialised in innovation, business support and business development activities. Her area of expertise and focus on the last years is on sustainable development. Eleni has participated in a large number of research projects and proposals in the areas of Information and Communication Technologies, Transport, Intelligent Cars, Energy and Environment while she has supported more than 80 European companies (mainly SMEs) to submit research proposals in the abovementioned disciplines. She coordinated the FP7 project REACT (Supporting Research in Climate Friendly Transport, 2009-2011).


  • Soizic Nelo

    Soizic joined CUE in 2006. She is actively involved in the management of numerous EU funded projects ranging from Regional Economic Development to Innovation Support.  She is involved also in writing of project application proposals.  She is currently pursuing her PhD in Regional Economic development at Coventry University.