The OPTIMISM project aimed to contribute to a more sustainable transport system in Europe, by focusing on passenger transport behaviour. Sustainable mobility is understood as a long term vision that needs to be achieved in the context of achieving a more inclusive and competitive society and economy in a continuous changing context. For example, the fact that Europe is now experiencing a rapidly ageing population will bring new challenges in terms of how we provide good quality, sustainable transport systems that meet the needs of European citizens.


The specific objectives of OPTIMISM were to:

  • Gather, analyse and harmonise the national travel data statistics, which are based on different methodologies.

  • Identify and classify the key factors defining the demand for different passenger transport modes and different types of travel (e.g. Gender, age, income, market forces, internet).

  • Assess the impact of co-modality and ICT solutions for passenger transport especially based on their decarbonisation effect.

  • Develop a modelling technique that will result in new and improved service offerings that promote and encourage changes based on best practice.

  • Develop recommendations on strategies, technologies and methodologies for the integration and optimisation of the transport system for supporting the aim of sustainable mobility.